For 70 years, the Kinsey Institute has been the go-to research centre for everything science can tell us about sex. Their research ushered in the sexual revolution in the 1960s and 70s. More recently, their research on anything from sexually aggressive behaviour to why people were misusing condoms has changed the way we think of, talk about and behave during – sex.
But a new era is dawning. The new director of the institute feels they have been overly emphasizing sex in their research. They need to branch out. They want to move beyond sex, to sex in a context. Their new research will focus more on love, sexuality and well-being. All of these are, of course, linked to sex.. but the focus feels broader and more directly related to the content in which most of of think about sex – linked to pleasure or a relationship, or other aspects of our lives. This shift seems, to me, to be in line with a growing range of sex and relationships columnists, websites and podcasters.
They have reached out to Debby Herbenick, director of Indiana University’s Center for Sexual Health Promotion and a Kinsey researcher, to help expand there platform. Herebenick is well known in social and traditional media as a sex and relationship experts, known for objectives and practical advice on sexuality and its links with relationships. Seems like a great relationship.
It is impressive when a venerable institution, like Kinsey, has the humility and foresight to change with the times. It is difficult for well reputed institution to change, and Kinsey is to be admired for this flexibility. Heres to another 70 years as a leading thinker and researcher on issues so key to our happiness and well being.